How accurate are the Club Friendly odds?
The closing prices of 1,718 finished games since Fri 3 Jul 2026, set against what happened: the chance the market gave, with the bookmakers' margin removed, next to how often it came in. A record of what the market did, not a tip.
The market's record
1,718 games, 2 bookmakers- Closing favourite won 54% 927 of 1,718 games
- Market Brier score 0.573 0 is perfect; a coin flip scores 0.667
- Average closing payout 89.9% 100% minus the bookmakers' margin
- Games covered 1,718 Fri 3 Jul 2026 to Thu 8 Oct 2026
282 of the 2,000 games finished in that time are left out: no bookmaker had a closing price on every outcome.
Market chance against what happened
| Market chance | Price | Selections | Market said | Happened | Diff |
|---|---|---|---|---|---|
| 0-10% | 10.00 or longer | 119 | 7.2% | 5.0% | -2.2 pts |
| 10-20% | 5.00 to 10.00 | 749 | 16.3% | 15.4% | -0.9 pts |
| 20-30% | 3.33 to 5.00 | 2,104 | 24.8% | 24.9% | +0.1 pts |
| 30-40% | 2.50 to 3.33 | 689 | 34.8% | 32.8% | -2.0 pts |
| 40-50% | 2.00 to 2.50 | 570 | 45.0% | 44.6% | -0.4 pts |
| 50-60% | 1.67 to 2.00 | 483 | 54.8% | 55.3% | +0.5 pts |
| 60-70% | 1.43 to 1.67 | 275 | 64.1% | 71.6% | +7.5 pts |
| 70-80% | 1.25 to 1.43 | 114 | 74.4% | 74.6% | +0.2 pts |
| 80-90% | 1.11 to 1.25 | 45 | 84.5% | 86.7% | +2.2 pts |
Every priced outcome of every game is one selection. "Market said" is the bookmakers' average implied probability with the margin removed; "Happened" is how often that outcome came in. On the diagonal the market was right on average; above it, that kind of result happened more often than the prices said. Bands with fewer than 30 selections are left out.
Home, draw and away
| Outcome | Market said | Happened | Diff |
|---|---|---|---|
| Home win | 40.5% | 42.1% | +1.6 pts |
| Draw | 23.1% | 22.8% | -0.3 pts |
| Away win | 36.4% | 35.1% | -1.3 pts |
The market's average closing chance for each outcome over all 1,718 games against the share of games it won, settled on the regular-time score. "Home" is the first-named side.
Bookmaker accuracy
lower is better| Bookmaker | Games | Brier score | vs market average | Payout |
|---|---|---|---|---|
 Bet365 |
195 | 0.548 | 0.000 | 90.4% |
 Unibet |
1,710 | 0.574 | 0.000 | 90.0% |
Each bookmaker's own closing prices, margin removed, scored against the results of the games it priced; "vs market average" compares it with the bookmakers' average on the same games, so a negative figure means its prices were the closer. Bookmakers with fewer than 50 priced games are left out. Differences of a few thousandths are noise; a much higher score usually means the bookmaker's last price was captured well before the start, so it is the price in our archive being scored, not the trader.
Odds accuracy FAQ
How accurate are Club Friendly odds?
What is a Brier score?
Does a well-calibrated market mean the odds cannot be beaten?
See the league's fixtures, results and the favourites' recent record on the Club Friendly page, every game behind these figures in the Club Friendly results and closing odds by season, or work out a price's implied chance and closing line value with the betting calculators.